PROSPECTIVE DIRECTIONS FOR THE DEVELOPMENT OF THE CULTURAL SPHERE IN CONDITIONS OF DECENTRALIZATION

Abstract

B a c k g r o u n d . The article examines the directions of development of the cultural sphere at the local level after the decentralization reform. The main task now is to reset the perception of the economic attractiveness of culture at the local level and increase the institutional capacity of cultural institutions. Under martial law, the development of the cultural sphere in Ukraine becomes even more urgent. Goals and objectives. The article is aimed at defining the modern perspective directions of development of the cultural sphere of Ukraine under conditions of decentralization. Main tasks: proving the need to create Centers for cultural services in communities; identifying the benefits of involving the private sector to improve the quality of cultural services and community cooperation in the cultural sphere; clarification of the main directions of activity of cultural institutions online. The object of research is the cultural sphere in Ukraine. M e t h o d s . In the process of research, a systematic approach was used, as well as the following research methods: terminological analysis (when defining the concepts of "cultural service", "basic set of cultural services", "center of cultural services", etc.); comparative analysis (for consideration of foreign and domestic experience); statistical analysis and grouping (to determine quantitative indicators in the field of culture); generalization (for writing conclusions). R e s u l t s . The necessity of creating Centers for Cultural Services in order to increase the institutional and financial capacity of community cultural institutions has been proved. It is determined that the center of cultural services is a multifunctional cultural institution that has a convenient location, is provided with qualified personnel, has a modern material and technical base and is able to provide a range of cultural services for residents of one or several communities. The issue of community participation in cultural projects in order to receive grants for their implementation has been actualized. The implementation of grant cultural projects contributes to solving problems in the field of culture, and is also a tool for community marketing. The French experience of cooperation of communities in the sphere of culture is analyzed. C o n c l u s i o n s . The directions of activity of cultural institutions in online mode are described, in particular the creation of online lessons, master classes, courses, exhibitions; digitalization of museum and library funds, creation of English-language content, etc. The benefits and expediency of using the mechanism of communities cooperation in the cultural sphere are characterized: pooling material, human and financial resources in order to provide high-quality and accessible cultural services. The advantages of the mechanism of public-private partnership in the cultural sphere as a tool for attracting extrabudgetary funds are proved: financial, social-economic and political.